SANTA BARBARA, Calif - (January 7, 2016) – Just in time for the Archery Trade Association (ATA) Show, thermal imaging innovator Seek Thermal announces its partnership with “The EDGE”, Wild TV’s top-rated TV show which has showcased hunting in North America for more than six years. The strategic marketing partnership and sponsorship will broaden exposure of Seek’s line of affordable thermal imaging devices in a market where big game hunting, among other outdoor activities, is not only a serious passion but also a lifestyle. The program follows experienced hunters and avid outdoorsmen Jeff Coyle, Steve Ecklund and Helgie Eymundson, on their never-ending quest for big game in North America. Seek’s products will be integrated into the show to educate those in the sport about the advantages personal thermal imagers offer, from staying out longer to making smarter and safer decisions.
“Safety is a huge factor in our sport. When we’re trekking unknown terrain on the hunt for whitetail, elk, moose or whatever it may be, thermal imaging technology can be a life saver. Especially in the extreme conditions that big game hunters often face up here,” says Jeff Coyle. “When our fans see the Seek CompactXR for smartphones and the upcoming RevealXR in action, I think it’s going to be eye opening for a whole lot of them. It's an exciting, affordable and versatile new product that is not only a great tool for hunting, but is very effective in helping the hunter stay safe on those long walks out in the dark or even just around camp at night."
“Thermal imaging technology isn’t new, but it’s our mission to finally make it available to the masses,” says Tracy Benson, Global VP of Seek Thermal. “In a market where hunting is so relevant, we seek to educate these hunters and outdoorsmen not only on the significant sport and safety benefits it offers, but also its newfound affordability. Teaming up with Wild TV and “The EDGE” will help us achieve this thanks to the obvious passion, knowledge and respect that Jeff, Steve and Helgie have for hunting and their enthusiastic audience they’ve built over the past six years.”
Until now, thermal imaging devices for the outdoors were only affordable to few, costing upwards of $1,300-$5,000. Seek Thermal’s award-winning CompactXR thermal image camera plugs directly into your iOS or Android device, and can instantly detect temperatures from -40° to 330° Celsius (-40° to 626° Fahrenheit) up to 550 meters (1,800 feet) away. For under $300, this gives hunters the affordability to track game, scout terrain, and recover downed animals quicker. It also allows people to easily navigate in darkness and scan around a campsite for predators. Early this spring, Seek Thermal plans to introduce camo-inspired products in partnership with True Timber.
The Seek CompactXR ($299) is available at thermal.com and amazon.com. For Canadian product availability please visit our store locator and put in your postal code to find the nearest Canadian dealer selling Seek Thermal Cameras.
About Seek Thermal
Seek Thermal engineers, designs and manufacturers high quality thermal imaging products and core platforms for consumer, commercial, and heat sensing IoT data applications. With headquarters in Santa Barbara, California, the global hub of thermal imaging innovation, the company has developed breakthrough thermal imaging camera cores that will enable a range of affordable products for use at home, work and play. For more information visit thermal.com and follow #seekthermal on Instagram and @seekthermal on Twitter.
About The EDGE
The EDGE is a hunter's ultimate pursuit to push his limits to conquest over nature or face defeat. Follow Ryan Kohler, Steve Ecklund and Helgie Eymundson on their unparalleled explorations to the EDGE of ultimate adventure. You're invited along to meet the wild people, to live their stories, connect to the untouched land and unspoiled nature - the remarkable things you never new such a journey could entail. From stalking bighorn sheep in the Rockies, competing with the wolves for caribou in the high Arctic, and run-ins with massive moose in Newfoundland...if the challenge is there, so is The EDGE.